Capital C has spent the last 20 years creating “Big Ideas that Work™” – and FLUXe will certainly go into our Hall of Fame.  We hope you have an opportunity to experience this as part of Nuit Blanche.

FLUXe – Scotiabank’s 100' x 30’ immersive art experience at Scotiabank Nuit Blanche. Concept, technology and installation created by Capital C.

After 6 years of being the title sponsor of Nuit Blanche, Scotiabank is committed to artistically contributing to the event like never before this year. Scotiabank challenged their agency, Capital C, to come up with an innovative and interactive art project that would allow patrons to unleash their own inner artist.

Using on-site Blackberry^® Playbook^™ Tablets or their own 3G touch screen devices patrons can create their own works of art with one of nine digital paintbrushes created by internationally celebrated artists. Their unique artistic vision then lights up the city on one of the most massive digital screens even seen in Canada – 100 ft. wide by 30 ft. tall. Users can also share their masterpieces online in the FLUXe Facebook gallery.

“Scotiabank is such a wonderful sponsor of the arts in Canada and this piece really embodies their ‘You’re Richer Than You Think’ platform,” says Tony Chapman, CEO of Capital C. “Fluxe is the type of work we live and love to do as it’s not only breakthrough, but also engages the consumer.”

For every new “Like” at facebook.com/scotiabanknuitblanchefluxe, Scotiabank will donate $1 (to a maximum of $15,000) to Arts for Children and Youth. This organization offers young people accessible arts educational programs that are meaningful, relevant and collaboratively developed with community and education partners.